Product overview + working demo
Load tracking, per-load profit, invoices, broker records, and documents in one place. Built for carriers with 1–10 trucks. English, Somali, and Spanish. $39–$89 per month.
Rate checked against a $1.92/mi operating cost before booking.
The operation, step by step
Every load moves through the same six steps. Today, each step lives in a different tool — or in nobody's tool at all. That's where the money leaks.
Hours scrolling DAT, calling brokers, racing other trucks to the same posting.
The leak: no way to know if the rate beats your cost per mile — so losing loads get booked.
HaulDesk: every rate is checked against your real cost before you call.
Rate confirmation lands by email, gets signed, then disappears into the inbox.
The leak: scattered paperwork and no record of which brokers burned you before.
HaulDesk: rate con filed to the load, broker history one tap away.
The customer calls "where's my load?" — you call the driver, mid-drive.
The leak: check calls interrupt driving and take up the dispatcher's day.
HaulDesk: live status board answers before anyone has to call.
BOL and POD photos live in the driver's phone gallery, next to family pictures.
The leak: one lost POD is an invoice that never gets paid.
HaulDesk: snap it once — it's filed to the load and the invoice forever.
Invoice built in Word, emailed, then a 30–60 day wait — or factoring at 2–4%.
The leak: a 30–60 day gap between delivery and payment, and overdue invoices often go unchased.
HaulDesk: invoice in one tap from the load; aging board and reminders chase the money.
IFTA panic every quarter; real profit unknown until tax season.
The leak: without cost per mile, every negotiation is a guess.
HaulDesk: cost per mile, IFTA-ready miles, and per-load profit — always current.
The gap
DAT finds loads. Motive tracks trucks. TruckLogics does billing. They are separate subscriptions and they don't share data. HaulDesk covers steps 2 through 6 in one app and works alongside whichever load board you already use.
| What a carrier needs | DAT One | Motive | TruckLogics | HaulDesk |
|---|---|---|---|---|
| Find loads (marketplace) | Yes | — | — | Works with your load board |
| Profit check before booking (your cost/mi) | — | — | — | Yes — built in |
| Dispatch / load status board | — | Partial | Yes | Yes |
| Invoicing + aging + payment chase | — | — | Yes | Yes |
| Broker CRM with payment history | Credit scores only | — | Contacts only | Yes |
| Document vault (rate cons, BOL, POD) | — | — | Partial | Yes |
| IFTA-ready mileage | — | Extra paid | Yes | Yes — phone GPS or your ELD |
| Compliance calendar (2290, IFTA, IRP, UCR) | — | — | 2290 only | Yes |
| Works in Somali & Spanish | — | — | — | Yes — at launch |
| Hardware required | None | Device + 1–3 yr contract | None | None |
| Cost — 3-truck fleet | $45–345/mo | ~$105/mo + hardware | ~$80/mo | $89/mo flat |
Live demo
A 3-truck carrier's week, live in the product. The tabs, the load checker, and the language switch all work. Ships in English, Somali, and Spanish.
This week · Mon–Sun
Live status — no check calls needed
Type the rate a broker just quoted you. HaulDesk compares it to your real cost per mile.
Every load carries its own profit — computed against your $1.92/mi cost
| Load | Lane | Broker | Miles | Rate | $/mi | Profit | Status |
|---|---|---|---|---|---|---|---|
| L-2481 | Minneapolis, MN → Chicago, IL | TQL | 409 | $1,240 | $3.03 | +$454 | In transit |
| L-2480 | St. Paul, MN → Des Moines, IA | C.H. Robinson | 245 | $610 | $2.49 | +$140 | Delivered |
| L-2479 | Chicago, IL → Fargo, ND | Coyote | 641 | $1,410 | $2.20 | +$179 | Delivered |
| L-2478 | Sioux Falls, SD → Minneapolis, MN | Echo Global | 235 | $415 | $1.77 | −$36 | Below your cost |
| L-2477 | Minneapolis, MN → Kansas City, MO | Arrive Logistics | 439 | $1,050 | $2.39 | +$207 | Delivered |
Built in one tap from the delivered load — POD attached automatically
| Invoice | Broker | Load | Amount | Days out | Status | |
|---|---|---|---|---|---|---|
| INV-1042 | TQL | L-2481 | $1,240 | 4 | Pending | |
| INV-1041 | C.H. Robinson | L-2480 | $610 | — | Paid | |
| INV-1038 | Coyote | L-2465 | $1,410 | 37 | Overdue | |
| INV-1035 | Echo Global | L-2458 | $415 | — | Paid | |
| INV-1031 | Arrive Logistics | L-2449 | $890 | 63 | Overdue |
Good lanes MSP → Chicago. Ask for volume commitment in Q4.
Ask for Maria — offers 2% quick pay. Rate cons arrive fast.
Slow pay — invoice same day, reminder at 30. Good backhauls from Chicago.
Rates below market lately — counter or pass. Last two offers under cost.
Filings, renewals and expirations, with due dates in one place
| Item | Category | Due date | Days left | Status |
|---|---|---|---|---|
| IFTA fuel tax filing — Q2 2026 | Company | Jul 31, 2026 | ||
| Form 2290 (heavy vehicle use tax) 2026 | Company | Aug 31, 2026 | ||
| Driver medical card — M. Ali | Driver | Sep 12, 2026 | ||
| IRP registration renewal | Truck | Oct 15, 2026 | ||
| Liability insurance renewal | Company | Nov 01, 2026 | ||
| UCR registration 2027 | Company | Dec 31, 2026 |
What's different
HaulDesk keeps a cost-per-mile figure from your recorded expenses and compares every quoted rate against it. DAT shows the market rate; none of the three tools computes your own margin on a load.
The interface ships in English, Somali, and Spanish. Many small-carrier owners speak one of these at home; DAT, Motive, and TruckLogics are English-only.
Motive requires a device per truck and a 1–3 year contract. HaulDesk is a monthly subscription at a flat price, cancelable anytime, and your data exports with you.
Every screen works on a phone. The driver photographs the POD at the dock; it attaches to the load and the invoice. The owner sees the week's numbers without a laptop.
Two delivery modes: sign up and start the same day, or a tailored build under the client's own brand and workflow.
HaulDesk does not replace load searching. It handles everything after a load is found, so carriers keep their load board and drop the overlapping subscriptions.
Works with what's already in the truck
HaulDesk needs no device of its own — it runs on any phone. Where hardware or partners help, it connects to what the carrier already has or buys at group rates. Items marked "planned" are on the build roadmap below.
Most trucks already carry an ELD by law (Motive, Samsara and others). HaulDesk connects to it through the vendors' APIs: live truck locations and IFTA miles by state, recorded automatically. No new device, no new contract. Planned.
Form 2290, quarterly IFTA filings, IRP and UCR renewals, insurance and driver medical cards — every date in one list with due-soon and overdue status. Missed filings are real fines; this tab exists to make them impossible to forget.
Photograph the rate confirmation; the load is created from it — broker, lane, miles, rate — and profit-checked immediately. Removes the data entry that keeps owners on paper. Planned.
A partner fuel card with truck-stop discounts negotiated for all HaulDesk carriers together. Card transactions also feed real fuel numbers into your cost per mile automatically. Planned.
Submit an invoice for early payment from inside the app, at a group-negotiated rate, instead of waiting 30–60 days. Planned.
Every HaulDesk carrier's payment history builds a shared record of how many days each broker actually takes to pay. The dataset grows with every customer and exists nowhere else for this segment.
Pricing
Keeping DAT for load search and replacing the other two: $119 + $89 = $208/mo, about a third less than the current stack — before counting Motive's hardware and multi-year contract.
The owner-operator with one truck
Growing carriers · up to 5 trucks
Fleets to 15 trucks · or your brand on it
Rollout
Each phase ships a working piece of the app, starting with the money layer.
Ships: live with the first customers' real loads and invoices.
Ships: the demo above, for real — first outside beta carriers invited.
Ships: the Tailored tier, ready for a first outside client.
One week of actual lanes, rates, and invoices loaded into this demo, so you can see your own operation in it before deciding anything.